The first digital marketing trend that you need to be aware of in 2021 is E-commerce.
This year, we’ve seen with the coronavirus pandemic how important it is for businesses to be online and have e-commerce websites whereby their customers can purchase from them. We’ve also seen many companies that have completely shut down because they couldn’t transition into e-commerce effectively. It means that if you’re a business and you don’t have eCommerce capabilities in 2021, that’s going to be a massive problem because of the way that customers are shifting more and purchasing more online.
The second digital marketing trend for 2021 you need to be aware of is social media marketing
and how paramount social media is for businesses to establish trust with their customers! Because social media is all about trust. Now and there are so many new businesses out there, there’s just a saturation of any industry. You need to find a way to target your customers effectively on social media and identify what types of content they are engaging. It’s not just about going on every single social media platform. It would help if you did your due diligence, do your research, figure out where your customers are, and target them effectively.
The third digital marketing trend in 2021 will be content marketing,
but more specifically, it’s going to be all about voice and video. We’ve seen platforms like Twitter that have introduced voice tweets, so this is something that you can also try and implement within your content strategy. Also, with content marketing and voice, things are a voice search that is becoming more popular because more people have home assistant devices such as Alexa. It’s important that your content is comprehensive and targets the longtail keywords to show up for voice search queries. But it’s not just about that; it’s also about video content.
Video is still massively important. It’s going to be dominating pretty much everything that we see, but it’s not just videos; it’s also things such as podcasts that are super vital as part of your digital marketing strategies. So get the experts in your business to go on podcasts relevant to your industry to help build more trust and brand awareness. But also, it’s more personable because people buy into people, not brands. So getting the right people to appear on things like podcasts will help your business massively increase its audience base and get more people to trust you and purchase from you.
The other thing with content marketing is live streaming,
and live streaming is favored by a lot of platforms such as YouTube, LinkedIn, Facebook, Twitter. If you do live streams, they will show up at the top of the feeds. Most of the time, they’ll be highly prominent, and your engagements may increase a lot by doing live streaming! So definitely go ahead and test out live streaming in 2021! Get the equipment now to do that. The final thing with content marketing is that you can recycle the content you do have and put it on different platforms. If you’ve got a video on YouTube, you can embed that video on your website on a related page. Also, you can render snippets of that video and upload them natively on different social media platforms.
The fourth digital marketing trend that you need to be aware of is within SEO.
SEO search engine optimization is massively essential for websites to be found organically when searching for them using search engines like Google. Still, there are more important things that you need to be aware of, such as page experience, which includes things such as the loading speed of your website.
The user experience people have on your website, can they navigate through your website without any problems or issues? That’s massively important because the user experience it’s not good; people will leave. They’ll bounce, and you will be losing out on many potential customers.
The other thing with SEO to know about as well as the search intent and user intent. Within 2020 search engines like Google are getting a lot smarter about identifying the particular search’s purpose. So you need to make sure that your content is related to that specific intent, whether it’s an informational navigational or transactional query; you need to keep that in mind.
I hoped this article helped to clear up your vision to create the best Marketing Strategy for 2021!