Adaevo – Performance Marketing

From prospect to a future client - a path of hot and cold leads

It all started with an idea to offer a solution, that is the core of business creation, not just making the sale. However, the sale is how the business survives and lives on. Naturally, the question arises, but who is the sale’s star, and the answer is the buyer. Thus, the customer is the one any business is looking for. Therefore, in the end, all that matters is how well you know your customer or the person you have targeted to buy your products or services. 

The importance of obtaining the sales lead and generate the right ones for your business.

Lead generation helps your business achieve that by identifying your potential customers because a business without leads simply cannot survive or thrive. It is not enough just grasping the concept of leads; it is more important to learn how to use the right ones for your specific business or organization. Various studies show that 61% of B2B marketers affirm that generating the right leads is one of their prime challenges.

Cold, warm, and hot leads, how to differentiate one another and guarantee they all convert to future clients. 

However, the leads, being your source of clientele, are not all the same. You should try to build a solid strategy that targets campaigns with well-identified customers and their needs. However, there is one more step to take before building a relationship with the customer; you need to analyze customer behavior.

Let’s start from the bottom, with Cold Leads! Your calls and emails cannot get through these leads. Cold leads are the ones who do not respond to your marketing outreach initiatives or your organization’s efforts because they are simply not interested. It could be that they never even heard of your business before. Nurturing these cold leads will take a lot of your time and effort, but only some of them will change into warm leads. Unless they present this prospect, these leads are a waste of time and resources. You need to make a good managing judgment and quit before it is too late. 

So pursue them when they turn into Warm Leads! These define people or businesses who regularly engage with your business or organization. They start actively sharing contact details on your marketing channels, read your posts, follow your organization, and sign up for email newsletters. 

Last but not least, we have the Hot Leads! They are also considered “qualified”; therefore, more and more companies are requesting them. They can become your long term customers essentially, or at least they will buy once and perhaps return. This is a two-way street, you have what they need and they are looking for what you have. But, be diligent in tending to their needs, as these customers need guidance till they make the purchase and are satisfied. The hot leads can be further categorized into various groups, as they have different properties. They are your source of income for this business, so tend to them as something precious!

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